---
title: "Are Facebook and Instagram ads worth it for remodelers?"
description: "Are Facebook and Instagram ads worth it for remodelers? Real lead costs, targeting capabilities, creative requirements, and how Meta compares to Google Ads."
---
# Are Facebook and Instagram ads worth it for remodelers?

Yes. When creative is strong, [Meta ads](/facebook-ads-for-home-builders/) consistently deliver a lower cost per lead than Google for many remodeling trades. Facebook and Instagram work through passive discovery, reaching homeowners who are not actively searching yet but fit your ideal customer profile based on ZIP code, homeownership status, and household income.

The key is visual storytelling. Before and after transformations, project walkthrough videos, and testimonial reels perform far better than static logo ads or stock photography. Meta lets you target by ZIP code, homeowner status, income bracket, and interests like "home renovation" or "interior design." Paired with a team that calls every lead in under 30 seconds, Meta becomes a reliable lead source, especially in suburban and mid sized markets where Google search volume is thin for high end remodeling work.

*Cluster: Remodeling PPC (remodeling-ppc)*