Monthly Revenue Target
Your annual revenue goal divided by 12 gives you the monthly revenue pace required to stay on track.
Free planning tool
Stop guessing
Know your number
Calculate how many qualified remodeling leads you need each month to reach your annual revenue goal
Calculate My Lead Target
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Your numbers
Fill in the inputs. Get the target.
Fill in all three fields to see your monthly target update in real time.
$
Enter the annual revenue target you want your business to reach.
Enter an annual revenue goal greater than $0.
$
Use your typical signed contract value, not your highest-value project.
Enter an average project value greater than $0.
%
Use your actual close rate if you know it. If you are unsure, start with 20% as a planning assumption.
Enter a close rate greater than 0% and no more than 100%.
Your planning targets
Know what your marketing must deliver.
These are planning targets based on the assumptions you entered.
Monthly Revenue Target
The monthly revenue pace required to stay on track toward your annual goal.
Signed Contracts Needed
The number of projects you need to sign each month at your average project value.
Qualified Leads Needed
The number of qualified homeowner opportunities your marketing system should generate each month to support your contract target.
Enter valid values above to view your planning targets.
These are planning targets, not guarantees. Actual results will vary based on lead quality, sales performance, project mix, market conditions, and follow-up.
Work backward from revenue
Your revenue goal, worked backward
A revenue target becomes useful when you can translate it into a measurable monthly acquisition target.
Your marketing system can then be evaluated against the number of qualified opportunities it needs to generate.
Annual Revenue Goal
Monthly Revenue Target
Signed Contracts
Qualified Leads
The calculation
How this calculator works
Signed Contracts Needed
Your monthly revenue target divided by your average project value tells you how many contracts you need to sign each month.
Qualified Leads Needed
Your monthly contract target divided by your qualified lead-to-contract close rate gives you the number of qualified leads your marketing system should generate each month.
Why this number matters
Why this number matters
A revenue goal is only useful when you can work backward from it.
Once you know how many contracts you need each month, you can calculate how many qualified opportunities your marketing system must generate.
That gives you a measurable target for SEO, paid advertising, referrals, and lead follow-up instead of judging marketing by clicks, impressions, or traffic alone.
Your target tells you how many qualified remodeling opportunities you need each month. The next question is how to consistently generate them and how quickly those opportunities are followed up. We build systems around SEO, paid advertising, lead generation, and lead follow-up.
From target to action
Measure the opportunities that move revenue forward.
You know the number. Now build the system.
Tell us your target and we'll build the system that consistently generates those qualified opportunities and follows up in under 30 seconds.