How much do Google Ads cost for remodeling contractors?

Most remodeling contractors budget $1,500 to $5,000 per month on Google Ads ad spend, plus management fees. Cost per click for remodeling keywords ranges from $15 to $60 depending on your market and trade; kitchen and bathroom terms cost more than general remodeling. Larger metro areas sit at the high end of both ranges.

The real number depends on your market size, competition density, and the project types you want. A bathroom remodeler in Dallas will pay more per click than a general contractor in a mid sized city. Budgeting too low, say $500 a month, typically means your ads don’t get enough data to optimize, and you burn through budget without learning. Start at a level where you can generate 10 to 20 leads per month minimum, then scale based on cost per booked estimate.